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Klean Living

Klean Living

Heard of the boiling frog theory?

In our current environment, we are all frogs in a boiling pot of toxic stew. It’s no mystery why cancer and other health problems have skyrocketed in the last 50 years. We can choose to stay in the boiling pot or leap out in time before it’s too late. The choice is ours.

I embarked on a journey into non-toxic living few years ago. After a year of intense research, I was shocked to uncover hidden toxins in everyday items, from kitchen staples to personal care products. The sexy, sneaky and deceptive tactics brands use to keep things murky were infuriating to discover—yet, eye-opening and life-changing! I chose to leap out of the boiling pot.

Most people don’t have the time or resources to dig deep. And companies are counting on that. That’s why I’m here—to share my discoveries, unveil the truth, and empower you to make informed, healthier choices without needing a degree in chemistry.

Are you ready to start living a healthier lifestyle?

Ditch & Switch

Switching products can be daunting. But Pure Haven's 60-day empty bottle guarantee makes it easy. If you’re not completely happy, return your purchase for a full refund—no questions asked.

Don't get spoofed.
Get proof.

Now you know ...

Pure Haven Supergreens Hair

Fragrance/Parfum, PEG’s, Phthalates, Parabens, Phenoxyethanol, Paraffin, Petrolatum, Japonica Honeysuckle Flower extract, Chromium Oxide Greens, Triethanolamine, Potassium Sorbate, Sodium Benzoate, Squalene and Talc. For a detailed list, click here.          

Your microbiome is a community of microorganisms—bacteria, fungi, and viruses—that exist throughout your body. The gut microbiome is crucial for digestion and health, while your skin microbiome protects against damage and dryness. An imbalanced microbiome can lead to conditions like acne, psoriasis, diabetes and more.

Heal your microbiome, and your microbiome will heal you.

Your skin, the largest organ of your body, has its own microbiome and plays a crucial role in overall health. Products applied to the skin are absorbed directly into the bloodstream, bypassing the liver and kidneys, which normally filter out toxins. This makes it essential to be even more mindful of what you put on your skin.

Check the ingredients in your shampoo, creams and deodorant.

A little here, a little there—small exposures every day, add up.

This gradual accumulation of toxins from repeated exposure to harmful substances is called cumulative toxicity. Over time, it can overwhelm your body’s detoxification pathways, leading to chronic health conditions such as systemic inflammation, autoimmune diseases, hormonal imbalances, and immune impairments.

Toxic burden refers to the accumulation of harmful toxins in the body over time. These toxins come from various sources including—food, water, air, personal care products, cookware, food storage containers, clothing and household cleaners.

Additional sources include stress, infections, medications, solvents, heavy metals and EMF radiation.

When your toxic burden is too high, the body goes into fu*k you mode. With chaos everywhere, it struggles to manage and detoxify effectively, leading to severe health issues such as cancer, endocrine disruption and immune dysfunction to name a few.

Keeping your toxic burden low allows your body to handle and eliminate toxins more efficiently, reducing the risk of serious health problems which are all too common these days.

Endocrine disruptors are chemicals that interfere with your body’s hormonal system. They mimic, block or alter hormones, leading to imbalances and a range of health issues, from infertility to cancer. Common endocrine disruptors include BPA, phthalates and parabens, found in everyday products like plastics, cosmetics and pesticides. Reducing exposure to these chemicals helps maintain hormonal balance and protect long-term health.

Toxic chemicals wreak havoc on our bodies. They cause skin irritation, disrupt hormones and lead to a host of long-term health issues, including but not limited to — cancer, reproductive dysfunction, organ toxicity and birth defects. These chemicals, aka poisons, also harm aquatic and terrestrial life, contributing to environmental degradation.

Because, duh!

Your healthy choices create a healthier environment for everyone. Switching to non-toxic products dramatically impacts your well-being—and the health of our planet.

While some benefits, like improved skin clarity, can be seen quickly, others might take time as your body detoxifies and your microbiome heals. Non-toxic products can help alleviate various skin conditions such as acne, eczema and psoriasis by supporting a healthy skin microbiome and reducing irritation.

Ditch chemical sunscreens—they’re poisonous for you, coral reefs and marine life. Steer clear of toxic ingredients like avobenzone, oxybenzone, octinoxate, octocrylene and homosalate. Most of these are even banned in Hawaii!

Choose mineral sunscreens—Go for organic, reef-safe and toxin-free mineral sunscreens with non-nano zinc oxide that protect you against both UVA and UVB rays.

Save your skin. Save wildlife. Save our planet.

Yes! Many everyday products contain squalene—a compound made from shark liver oil. It’s found in products like lipsticks, foundations, eyeshadows, moisturizers, hair conditioners, face cleansers, deodorants, sunscreens and lip balms. Cosmetics use accounts for 90% of shark liver oil production worldwide, resulting in approximately 2.7 million deep-sea shark deaths per year.

Over 60 shark species are targeted for their liver oil, with 26 listed as Vulnerable to Extinction by the IUCN. Deep-sea sharks are particularly sought after because their livers can constitute up to 20% of their body weight. Squalene is also used in medicinal pills, vaccines, supplements, lubricants and cleaning agents.

Current labeling laws don’t require companies to reveal the use of shark-based squalene. Some companies even falsely promote ‘squalene’ as plant derived when it’s actually derived from sharks. By opting for products that are non-toxic and do not exploit animals, we can help end the destructive use of sharks in cosmetics and protect these endangered creatures.

Greenwashing is when companies intentionally mislead us into believing that their products are clean, green and safe. They use a variety of tactics to create a false impression that they are safe for our body and good for our environment. Don’t fall for their brainwashing or greenwashing.

We’re conditioned to take advice from experts without question. It’s about time we start questioning these so-called “experts.”

Just because a doctor recommends it doesn’t mean it’s good for you. After all, they’ve pushed everything from opioids to unnecessary surgeries. Dermatologists? Equally clueless. Many of them endorse or sell products loaded with toxic ingredients, turning their medical degree into a sales pitch that benefits their pockets. They’re just reading a script, no pun intended.

Loaded with toxic ingredients—whether celeb-endorsed brands or glossy magazine features. Celebrities, aestheticians, dermatologists, magazine writers, and social media influencers may seem like experts, but their knowledge of ingredients is often questionable at best. Don’t be seduced by the hype—it’s the blind leading the blind.

There’s one company I trust that’s truly clean, toxin-free, cruelty-free, non-GMO, gluten-free, talc-free, and more. Plus, they genuinely care about the planet—it shows in every detail, big and small. Want to know more? Contact me for the details!

Nope. And, it costs a lot less to be healthy and happy. You know, the real wealth.
For tricks on product-use or advice on what I recommend and why, contact me here.

Don't worry. Be happy.

Have you ever worried about the chemicals in your skincare and household products and their long-term effects on your health? I certainly was. And was determined to switch to safe products. Since I made the switch a few years ago, the difference in my health and skin has been remarkable. 

Pure Haven meticulously crafts non-toxic, and nourishing products for a cleaner, healthier lifestyle. Their exclusive skincare line, featuring prebiotics and probiotics, restores the skin microbiome, helps with conditions like acne, rosacea, and psoriasis, and combats aging and environmental stressors for a healthier, younger-looking complexion.

Explore Pure Haven and start your clean journey today.

What the ...

Ingredients, no pun intended. What you do with the aha’s is your journey. May the forest be with you.

So you’re aware it’s poison?
If you know it, clap your hands!

Is preventable.

Would you hire Rihanna to interpret Chinese?

Damn right. Choose wisely and what’s worth you!

Their historical rap sheet speaks for itself.

So? Don’t forget, they too are a business that need to pay bills and salaries.

So? They’re running a business too.

If phenoxyethanol is nourishing, then go right ahead.

No one is coming to save you.

I thought it was safe.

Firstly, that’s not possible in our modern world today. Secondly, baby steps. Start with one product!

The ONLY way to tell is by reading their ingredient list. ALL of the ingredients.

Yes. Always buy cruelty free products. Also remember, just because they’re cruelty free, does not mean they don’t contain toxic ingredients.

Yes. Buy vegan products. Also remember, just because they’re vegan, does not mean they don’t contain toxic ingredients.

Are found in lipstick, baby food, rice, water … 

Staying loyal to brands making you sick is like paying someone to poison you. They’re laughing their way to the bank.

What you put IN and ON your body.

The toxic train—body, mind and soul.

Asha's Picks

Kickstart your klean journey with my top Pure Haven starter picks—essentials handpicked for both men and women. Join others who’ve made the switch and feel the goodness!

Shampoo and Conditioner: Supergreens or Sweet Orange. Both are great. Even better, you only need a smidge. Bottle lasts a long time. 

Hand and Body Lotion: gentle, hydrating and lightweight lotion for your hand and body.   

Refresh cleanser with pre+probiotics: feed your skin with enriching pre+probiotics that balance your skin, leaving it hydrated and protected. My male friends love it.

Refresh moisturizer with pre+probiotics: lightweight facial moisturizer with a non-greasy formulation that nourishes skin and helps to improve the appearance of fine lines. Men love it too!

Hyaluronic Acid: aka Spanx for your face. Need I say more?

Yada Yada Yada.

Dangerous Liaisons


WARNING — Newsletter content may cause discomfort. Overdose will result in head explosion. If symptoms occur, there’s no turning back.

Lion cub plays with careless freedom while under the watchful presence of parents in the Masai Mara.

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For just $3 a month, your support keeps Twizted Myrtle alive and roaring. If my content enriches your life or rattles your cage, consider becoming an ally.

Lion cub plays with careless freedom while under the watchful presence of parents in the Masai Mara.

Join the circle

Your support matters

For just $3 a month, your support keeps Twizted Myrtle alive and roaring. If my content enriches your life or rattles your cage, consider becoming an ally.

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From Global Roots to Unearthed Truths

Asha was born in India, raised in Oman, and lived in London before settling in the U.S. Her multi-continent, multi-cultural, global experience was a clear predecessor that fed her insatiable curiosity – and the inspiration for her defining Twizted voice.

As a rare breed, she’s truly mastered the art of metamorphosis in body, mind and soul. In her first adult incarnation she graduated Magna Cum Laude from ASU and pursued a vibrant career in the hospitality industry. Then, she grew new wings. Ever intrepid and intrigued by the unknown, she launched and helped grow a thriving e-Commerce technology company with her business partner, proving herself as an entrepreneur and demonstrating both the skills and resolve required of a woman intent on succeeding in a male-dominated industry.

In 2014, she boldly stepped into uncharted territories again, starting a new venture, Twizted Myrtle, in pursuit of her undeniable thirst to confront and create consequential social change. Few understood why she would leave behind a burgeoning e-Commerce business that served marquee clients like Amazon, Samsonite, Viacom, Pokémon, Red Bull, Taylor Swift and other household names – all during the pinnacle of a successful career.

The impetus for leaving the traditional business world for a less conventional path was intensely personal; a deafening voice and inimitable force inside her told Asha that she needed to contribute to the world in a very personal and life-changing way. Asha found herself in the throes of depression and new depths of loneliness. She was acutely aware her “success” was empty. Like many, she had lost her soul in the daily grind of chasing unhappiness.

Ironically, during this time, her depression revealed spiritual clarity; it connected her to the struggles of others who face the same suffocating walls of relenting darkness. Photography became a sacred respite that unleashed a strident voice; like a caged tiger set free, she could never again return to the confined existence dictated by society.

Twizted Myrtle became the multi-pronged platform to confront social issues that we’ve been plagued with for centuries. To break free from these vicious circles, she challenges what we accept, without question, as “wisdom,” and our conventional way of thinking through artistic means – provocative writings, thought-jarring podcasts and captivating photography.

Bringing a refreshing curiosity with the unique empathy of a true global citizen, she speaks with an open mind and unfiltered honesty on a host of issues where most would fear to tread. Her work compels us to see and think differently to help unlock our mindsets from self-imposed limitations. In doing so, she seeks to help people break free from the invisible chains that enslave us as oblivious prisoners.